Identify an effective value proposition
50% increase in revenue after identifying the optimal value propositionAccording ...
Develop a strategic competitive advantage
6 sources of a strategic competitive advantage Developing a sustainable ...
Create a culture that differentiates
300,000 copies a year soldWorld-renowned management consultant and academic Peter ...
Use science to maximise lifetime value
5% can make you a great deal of moneyOnly fools ...
Use science to reduce marketing costs
21% increase in profitability with $0.00 additional promotional costsThe last ...
Forget the notion that humans and animals think differently
3 brains in every consumer I know, at school, you ...
Understand the underlying need or problem
81% of purchases influenced by friends The first stage in the ...
Remember that you are not the only source of information
31% of consumers say they are using social media channels Once ...
Facilitate option evaluation
84% evaluate purchases using mobile devices Once the need or problem ...
Make it as easy as possible
58% use e-commerce because it is easier Once a potential ...
Sell just as hard after the purchase is complete
67% more in months 31-36 than in months 0-6 Research has ...
Map the customer journey
63% to increase marketing automation budget in 2020 A recent study ...