be tangibly different

Monday, September 9, 2019

20% market share enjoyed by bunnings   The first thing I ask ...

build a culture that delivers

Tuesday, September 10, 2019

> 50% of executives believe that corporate culture influences productivity I ...

prioritise lifetime value

Wednesday, September 11, 2019

16% higher than non-referrals - the lifetime value for new ...

Maximise conversion rates

Thursday, September 12, 2019

22% of businesses are satisfied with conversion rates Recent research found ...

maximise the average sale per customer

Friday, September 13, 2019

17% of salespeople think they're pushy compared with 50% of prospects Recent research ...

maximise the margin on every sale

Monday, September 16, 2019

A 5% increase in operating profit margin equals a 20%increase ...

maximise repeat business rates

Tuesday, September 17, 2019

82% of businesses suggest that retention is cheaper to execute ...

maximise referral rates

Wednesday, September 18, 2019

92% of consumers trust referrals from people they know Consider these ...

recruit prospects cost effectively

Thursday, September 19, 2019

738 million euro and no advertising budget Recruiting qualified prospects usually ...

prioritise the essence of your brand

Friday, September 20, 2019

23% increase in revenue through effective branding Recent research suggests that ...

Be authentic

Monday, September 23, 2019

91% of customers seek honesty about products and services  Consider the ...

Avoid intruding on your prospects

Tuesday, September 24, 2019

US$4.52 billion in Q1 of 2019 Netflix was founded in 1997, ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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