22% of businesses are satisfied with conversion rates Recent research found that just 22% of businesses are satisfied with their conversion rates. This finding suggests that the vast majority of businesses are not satisfied. It is one thing to spend a bomb attracting enquiries, but those enquiries are of little if any value unless converted […]

22% of businesses are satisfied with conversion rates Recent research found that just 22% of businesses are satisfied with their conversion rates. This finding suggests that the vast majority of businesses are not satisfied.It is one thing to spend a bomb attracting enquiries, but those enquiries are of little if any value unless converted into sales. Conversion is critical to: Secure a deal Maximise a sale Drive repeat business Drive referral Businesses, such as new car dealerships, devote considerable resources to honing the conversion skills of their salespeople. Other businesses, including many professional service firms, devote fewer resources to maximising conversion rates.Strategies for maximising conversion rates include: Ensuring your people understand the customer, their needs, wants, and expectations as well as they can be understood and then apply that understanding Have a clear and unique selling proposition that is relevant to the needs, wants, and expectations of the customer, and…