92% of consumers trust referrals from people they know Consider these research findings: 92% of consumers trust referrals from people they know 81% of U.S. online consumers purchase decisions are influenced by their friends 43% of consumers are more likely to buy a new product when learning about it from friends 84% of consumers say […]

92% of consumers trust referrals from people they know Consider these research findings: 92% of consumers trust referrals from people they know 81% of U.S. online consumers purchase decisions are influenced by their friends 43% of consumers are more likely to buy a new product when learning about it from friends 84% of consumers say they either completely or somewhat trust recommendations about products from family, colleagues, and friends 83% of consumers are willing to refer after a positive experience—yet only 29% do 84% of B2B decision-makers start the buying process with a referral 14% of customers who visit a referral page take action Research also suggests that Referral leads convert 30% better than leads generated from other marketing channels Referred customers have a 16% higher lifetime value People are four times more likely to buy when referred by a friend These findings suggest several things: Referral can drive sales…