REDUCING THE COST OF MARKETING – TIP 2
Classical marketing texts define marketing as a process of identifying ...
REDUCING THE COST OF MARKETING – TIP 3
An independent marketing audit was once seen as an invaluable ...
REDUCING THE COST OF MARKETING – TIP 4
There is a direct but inverse relationship between the extent ...
REDUCING THE COST OF MARKETING – TIP 5
It is as true in marketing and communication as it ...
THERE IS NO SILVER BULLET
Edward de Bono once (or possibly more than once) suggested ...
REDUCING MARKETING COSTS – TIP 8
If I had a dollar for every time a client ...
REDUCING MARKETING COSTS – TIP 9
When most people talk marketing they talk advertising. If not, ...
IT IS MORE THAN COMMUNICATION
When most people talk about marketing their words actually focus ...
REDUCING MARKETING COSTS – TIP 10
If any of us had a dollar for every time ...
HIDING FROM THE MEDIA
How often to your see senior executives hiding from the ...
REDUCING MARKETING COSTS – TIP 12
Most talk about social media revolved around what you put ...
REDUCING MARKETING COSTS – TIP 13
Over the last 20 years I have made a good ...