hiding from the media

How often to your see senior executives hiding from the media? All too often! I have watched much of the coverage surrounding MH 370 and MH 17 and I am yet to see a statement from either the Chief Executive or the Chairman of Malaysian Airlines. How often do you hear the media report – […]

How often to your see senior executives hiding from the media? All too often! I have watched much of the coverage surrounding MH 370 and MH 17 and I am yet to see a statement from either the Chief Executive or the Chairman of Malaysian Airlines. How often do you hear the media report – ‘XYZ was not available for comment”? All too often! If I had a dollar for every time I have heard that Scott Morrison, Australia Minister for immigration is not available for comment, I would be a wealthy man. How often do I hear users of social media suggest that they want to erase negative comments from their blog? All too often! I would hear that and see evidence of it weekly. How often do you hear senior executives denying claims or even accusations that appear well supported by facts from a range of sources. All too…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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