Most talk about social media revolved around what you put out. Content is the big subject in social media and indeed communication today. Indeed, content, whilst not new, is important. Equally important however is what others, and in particular your customers and potential customers are paying on social media and in other forums. Indeed, social […]

Most talk about social media revolved around what you put out. Content is the big subject in social media and indeed communication today. Indeed, content, whilst not new, is important. Equally important however is what others, and in particular your customers and potential customers are paying on social media and in other forums. Indeed, social media provides a excellent avenue for gathering feedback and ideas from your customers and potential customers. There is significant potential in my view for businesses to put a lot more time and resources into monitoring social media with a view to better understanding the needs, wants, concerns and thoughts of customers and potential customers. Social media also provides a great forum for testing new ideas and gathering input for innovation. It is also essential to listen closely – and use all of your experience and objectivity to accurately interpret what is said. When someone says…