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MANAGING CONSUMER BEHAVIOUR – TIP 2

Wednesday, August 20, 2014

The POWER OF INCREMENTS Some twenty five years ago I was ...

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MANAGING CONSUMER BEHAVIOUR – TIP 1

Tuesday, August 19, 2014

Harness the POWER OF FEAR Research suggests that fear of missing ...

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REDUCING MARKETING COSTS – TIP 20

Monday, August 18, 2014

Despite having earned my living in market research for a ...

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SAVE OUR CLUBS

Friday, August 15, 2014

Clubs like Rotary, Lions, Apex and many others make a ...

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REDUCING MARKETING COSTS – TIP 19

Friday, August 15, 2014

A few years ago, when I was in advertising, a ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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