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RETHINK OFFENSIVE MESSAGES ON HOLD

Saturday, September 28, 2013

I don’t know about you but I hate waiting. Indeed, ...

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ETHICS AND DOUBLE STANDARDS

Saturday, September 21, 2013

The observation that many, if not most people, display double ...

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FEAR IS THE REAL REASON

Friday, September 20, 2013

When I first started in business in 1980, a colleague ...

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THE ETHICS OF SOCIALISATION ?

Saturday, September 14, 2013

How ethical is socialisation hiding behind education? Much of what happens in ...

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AN ADVERTISEMENT NEVER SOLD ANYTHING!

Saturday, September 14, 2013

Yes, I know that is a strange headline for an ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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