Tag Archives community

Scott Morrison is an Evil Opportunist

Scott Morrison, the opposition spokesperson for immigration, is an evil opportunist. The sad thing is, he is in good company on both sides of the political fence. Morrison, his leader and many members of the Liberal party, as well as an increasing number of members of the Labor party, continue to demonise refugees, despite the fact ...

It is the Economy, Stupid

I am led to believe it was Bill Clinton that many years ago said “It’s the economy -stupid” in reference to the fact that people more often than not vote on the basis of the economy. The fact is, I think in most cases he is right. Certainly federal governments in Australia seem to be voted ...

Jesus was a Refugee

Whilst I have never seen any compelling evidence to suggest that Jesus Christ ever existed, and whilst I have deep seated suspicions that he didn’t, it is interesting to note how many of the stories about him, as told in the bible and elsewhere, have resonance in today’s world. This is something I am sure most ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE