Tag Archives Australia

It is the Economy, Stupid

I am led to believe it was Bill Clinton that many years ago said “It’s the economy -stupid” in reference to the fact that people more often than not vote on the basis of the economy. The fact is, I think in most cases he is right. Certainly federal governments in Australia seem to be voted ...

Jesus was a Refugee

Whilst I have never seen any compelling evidence to suggest that Jesus Christ ever existed, and whilst I have deep seated suspicions that he didn’t, it is interesting to note how many of the stories about him, as told in the bible and elsewhere, have resonance in today’s world. This is something I am sure most ...

Category Killing Politicians

I recently heard a national press club address on the ABC, in which one of the subjects addressed was the image of politicians and politics in Australia and more broadly, around the world. The speaker highlighted a conversation that he’d had some months previously with the marketing manager of Burger King in the United States. During ...

Hottest Year on Record

All of those people who opposed the carbon tax and still oppose any laws to encourage more responsible environmental behaviour, might reflect on the high temperatures in Australia today and the long run of high temperatures throughout the country. The 2012/13 summer has been hottest on record. Temperatures in many states including Tasmania have been the hottest ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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