Behaviour management – forget about education
58% of crashes due to driver distraction How many times have ...
Consumer behaviour strategy 1 – connect emotionally
85% sales growth from emotional connection The last blog in this ...
Consumer behaviour strategy 2 – create a habit
14% of adults still smoke If you still believe that education ...
Consumer behaviour strategy 3 – give them a nudge
50% reduction in spillage because of a fly Authorities have been ...
Behaviour management – leverage bias
12 types of human bias drive behaviour Anyone who suggests human ...
Leverage bias 1 – create social norms
13.8% of Australians smoke In 1945 -72% of male and 26% ...
Leverage bias 2 – create a decoy
16% chose the cheaper option, and 84% chose the better ...
leverage bias 3 – create an authority
54% of consumers use social media for product research It is ...
Behaviour management – think differently
1997 – 2002 flashback In the seventh blog in this series, ...
Behaviour change 1 – stop threatening
20% increase alcohol consumption during COVID 19 An ANU study found ...
Behaviour change 2 – think short term
30% in 30 seconds I now famous Stanford University research completed ...
Behaviour change 3 – give people control
20% reduction through home displays A study by Energy Economics reported ...