14% of adults still smoke If you still believe that education is the key to managing or influencing consumer behaviour, consider the 14% of Australians who still smoke; the 70% of Australians who increased their alcohol consumption during the COVID-19 lockdown; or the last time you drove home late at night straining to keep your […]

14% of adults still smoke If you still believe that education is the key to managing or influencing consumer behaviour, consider the 14% of Australians who still smoke; the 70% of Australians who increased their alcohol consumption during the COVID-19 lockdown; or the last time you drove home late at night straining to keep your eyes open.A powerful strategy for influencing or managing human behaviour involves helping people to develop new habits. Habits are so strong that they often endure when memory is lost. Many studies have found people with dementia completing tasks they cannot remember how to do or could not explain how they completed. Habits happen in a different part of the brain to memory – and they are largely automatic – making them beneficial for sales.After all of the investment in anti-smoking campaigns, the fact that 14% of adult Australians still smoke is not only a sad…