82% of incentives are merchandise or travel

Friday, July 19, 2019

 A US survey of businesses with highly successful incentive programmes ...

41% identified Coke and 38% identified Pepsi correctly

Monday, July 22, 2019

A number of studies have found that consumers struggle to ...

52% decline in subscriptions due to a decoy

Tuesday, July 23, 2019

A recent study conducted in conjunction with the prestigious ECONOMIST ...

63% more paid to do it yourself

Wednesday, July 24, 2019

I despise anything DIY, but the fact is, I am ...

1.3 billion iPhone sales since 2007

Thursday, July 25, 2019

No other smartphone sells like an iPhone – but why? ...

50% less pain after 60 minutes

Friday, July 26, 2019

A recent study in the United States considered two groups ...

85% of customer interactions will be managed without human contact

Monday, July 29, 2019

A recent study by an international research company, predicts that ...

30% of labour replaced by AI by 2030

Tuesday, July 30, 2019

Predictions about the impact of artificial intelligence (AI) on employment ...

51% of all expenditure involves people over 50 years of age

Wednesday, July 31, 2019

A recent study found that 51% of all consumer spending ...

70% of people are afraid

Thursday, August 1, 2019

 Recently completed research found that 70% of people surveyed described themselves ...

66% of consumers will pay more for a ‘sustainable’ product

Thursday, August 1, 2019

While not all consumers will pay more to purchase an ...

90% of the world’s data was created in the last two years

Monday, August 5, 2019

Recent estimates suggest that some 90% of the data in ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE