82% of incentives are merchandise or travel
A US survey of businesses with highly successful incentive programmes ...
A US survey of businesses with highly successful incentive programmes ...
A number of studies have found that consumers struggle to ...
A recent study conducted in conjunction with the prestigious ECONOMIST ...
I despise anything DIY, but the fact is, I am ...
No other smartphone sells like an iPhone – but why? ...
A recent study in the United States considered two groups ...
A recent study by an international research company, predicts that ...
Predictions about the impact of artificial intelligence (AI) on employment ...
A recent study found that 51% of all consumer spending ...
Recently completed research found that 70% of people surveyed described themselves ...
While not all consumers will pay more to purchase an ...
Recent estimates suggest that some 90% of the data in ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....