82% of incentives are merchandise or travel

 A US survey of businesses with highly successful incentive programmes found that 82% of them used merchandise and travel as the incentive – often instead of cash. This finding is entirely consistent with research conducted by behavioural economist and psychologist, Dan Ariely, who found: University students offered $30 cash were significantly less likely to complete […]

 A US survey of businesses with highly successful incentive programmes found that 82% of them used merchandise and travel as the incentive – often instead of cash. This finding is entirely consistent with research conducted by behavioural economist and psychologist, Dan Ariely, who found: University students offered $30 cash were significantly less likely to complete projects assigned to them than students offered a slab of beer (valued at $30)People lined up in their masses to collect a free ice cream (valued at $4.00) but would not line up for $4.00 in cash In another series of studies, Ariely found that: Lawyers were not inclined to undertake charity work for a fee of $30 per hours (well below their hourly rate) but would complete the same charity work for freeLawyers who completed voluntary work for a charity worked a great deal harder than those who completed the work for a commercial…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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