26% increase in recycling by changing just a few words
Research conducted at Arizona State University and the University of Minnesota ...
$18.99 generated more sales than $15.99 or $12.99
Proctor and Gamble relaunched its Olay brand some years ago. Before ...
66% of people over 65 are active internet users
Statistica reports that in 2019, 66% of people on the ...
68% – the greater spending of men compared with women
A recent study found that men spend 68% more online ...
$1,858 is more than $1858 and $1,200 is more than $1200
It would be wrong, in many cases, to consider your ...
92% trust nurses and 13% trust federal members of parliament
Research into the level of trust various professions attract within the ...
96% of unhappy customers don’t complain
Recent research in the United States suggests that unhappy clients ...
62% of online shoppers are brand loyal
There is a growing myth, based on intuition, that consumers are ...
80% of decisions do not involve the frontal cortex
Research by the likes of Daniel Kahneman has looked at ...
60% – 80% abandonment rate – frightening
Research has consistently shown that online shopping sites have a ...
85% of consumers are dissatisfied with their phone experience
A recent survey found that 85% of consumers were dissatisfied ...
14 cents are not always 14 cents – and zero is often more
Psychologist and behavioural economist, Dan Ariely, and colleague Kristina Shampan’er ...