Research has consistently shown that online shopping sites have a cart abandonment rate of between 60% and 80% depending on the site and the products involved. The two main reasons for this are delivery costs and delivery times.Knowing the abandonment rates and the reasons is important. It means we know where we are losing sales, […]

 Research has consistently shown that online shopping sites have a cart abandonment rate of between 60% and 80% depending on the site and the products involved. The two main reasons for this are delivery costs and delivery times.Knowing the abandonment rates and the reasons is important. It means we know where we are losing sales, to what extent, and why. It helps us identify where to channel our energy if we want to boost sales. Fortunately, websites can be set up in such a way that this data and a raft of other data relating to the behaviours of visitors is made available, is easy to access and free. Smart businesses monitor this data monthly, weekly, and even daily. Great businesses such as Google and Facebook have perfected the gathering of this data – closely monitoring every interaction each user has with one of their platforms. Every time you search on…