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In GENERAL MARKETING

WE ALL EVALUATE

Wednesday, September 2, 2015

INFLUENCING THE EVALUATION PROCESS CAN POWERFULLY IMPACT ON SALES The proposition ...

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In GENERAL MARKETING

FINDING A SOLUTION

Tuesday, September 1, 2015

HAVING IDENTIFIED THE PROBLEM- CONSUMERS SEARCH FOR SOLUTIONS The proposition in ...

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In GENERAL MARKETING

I DONT NEED YOU

Monday, August 31, 2015

BECOMING THE BRIDGE BETWEEN THE ACTUAL AND THE IDEAL The proposition ...

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In GENERAL MARKETING

I DONT BELIEVE YOU

Friday, August 28, 2015

PERSUASION IS WELL AND GOOD BUT WILL THE AUDIENCE BELIEVE ...

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In GENERAL MARKETING

DONT GET IT WRONG LIKE KODAK

Thursday, August 27, 2015

THE BOARD OF KODAK GOT IT WRONG WHAT MAKES YOU ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...