THE BOARD OF KODAK GOT IT WRONG WHAT MAKES YOU SO SURE YOU WILL NOT. In this sixth of my series of 7 articles outlining my FORMULA FOR MANAGING CONSUMER BEHAVIOUR I will highlight the importance of research and analysis So many business people I know think they know what the market is thinking – […]

THE BOARD OF KODAK GOT IT WRONG WHAT MAKES YOU SO SURE YOU WILL NOT. In this sixth of my series of 7 articles outlining my FORMULA FOR MANAGING CONSUMER BEHAVIOUR I will highlight the importance of research and analysis So many business people I know think they know what the market is thinking – and in my experience most of them are wrong. I have noted before that it is a feature of small to medium enterprises that they profess to know what the market is thinking, possibly to justify their inability to invest in research. On the other hand – perhaps this is just a sign of arrogance, the same sort of arrogance the board and management of Kodak displayed before they went broke using film, despite owning the required digital technologies. Rather than asking the market, they second guessed it – and got it wrong. In this…