stop bullshitting and start differentiating tangibly

73% of brand loyalty linked to customer service Don’t be under any illusions, when this pandemic shutdown is over, and people return to their normal lives, two things will happen: Businesses will re-engage aggressively – pushing hard for market share Bricks and mortar retailing will be harder than ever The first point highlights the importance…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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