52% of businesses use landing pages to maximise conversion rates If you convert 2 enquiries in every 10 at an average sale of $1000, every 10 enquiries deliver $2000 in revenue. If you increase that conversion rate to 3 in 10, your revenue is boosted by 50% to $3,000. This is simple arithmetic. The equation […]

52% of businesses use landing pages to maximise conversion rates If you convert 2 enquiries in every 10 at an average sale of $1000, every 10 enquiries deliver $2000 in revenue. If you increase that conversion rate to 3 in 10, your revenue is boosted by 50% to $3,000. This is simple arithmetic. The equation gets interesting when we consider the costs involved in attracting that 50% increase in revenue. If the 50% increase in sales comes from better conversion rates as suggested, there should be little, if any additional cost. If, however, the 50% is achieved by increasing the number of enquiries to 15,000 the costs can be substantial.Further, if you get the conversion rate right before the advertising begins, the return on investment will increase. In some sectors, due to the economic climate the reduced spending power of the target audience (possibly out of work or with a…