maximise conversion rates before advertising

52% of businesses use landing pages to maximise conversion rates If you convert 2 enquiries in every 10 at an average sale of $1000, every 10 enquiries deliver $2000 in revenue. If you increase that conversion rate to 3 in 10, your revenue is boosted by 50% to $3,000. This is simple arithmetic. The equation…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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