94% of consumers trust authenticity

Thursday, March 1, 2018

demonstrate you are authentic This is the fourth of five thoughts ...

70% of consumers are influenced by their peers

Friday, March 2, 2018

pay a lot more attention to what other people are ...

88% of executives rate reputation as their number one risk

Monday, March 12, 2018

pay more attention to your personal brand This is the first ...

15% of people have truly defined their personal brand

Tuesday, March 13, 2018

avoid communicating what you have not defined This is the second ...

75% of people are willing to drive further

Wednesday, March 14, 2018

be consistent and authentic This is the third of ten thoughts ...

75% of Google searches fail to impress

Thursday, March 15, 2018

manage your personal brand This is the fourth of ten thoughts ...

77% search before speaking with a salesperson

Friday, March 16, 2018

develop a social media presence This is the fifth of ten ...

80% believe social media makes the sales department more effective

Monday, March 19, 2018

develop a personal branding strategy This is the sixth of ten ...

561% more reach for personal messages

Tuesday, March 20, 2018

in communicating your brand, personalise your social media This is the ...

98% of employees have at least one social media platform

Wednesday, March 21, 2018

leverage the enormous sm potential of your staff This is the ...

78% of recruiters find candidates through referral

Thursday, March 22, 2018

inspire referral This is the ninth of ten thoughts addressing the ...

70% have rejected staff on the basis of an online profile

Friday, March 23, 2018

actively manage the consistency of your messaging This is the last ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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