94% of consumers trust authenticity
demonstrate you are authentic This is the fourth of five thoughts ...
demonstrate you are authentic This is the fourth of five thoughts ...
pay a lot more attention to what other people are ...
pay more attention to your personal brand This is the first ...
avoid communicating what you have not defined This is the second ...
be consistent and authentic This is the third of ten thoughts ...
manage your personal brand This is the fourth of ten thoughts ...
develop a social media presence This is the fifth of ten ...
develop a personal branding strategy This is the sixth of ten ...
in communicating your brand, personalise your social media This is the ...
leverage the enormous sm potential of your staff This is the ...
inspire referral This is the ninth of ten thoughts addressing the ...
actively manage the consistency of your messaging This is the last ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....