avoid communicating what you have not defined This is the second of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and […]

avoid communicating what you have not defined This is the second of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? If you search personal branding on Google, you will find that the primary focus of most articles is the importance of personal branding (an issue addressed in the first thought in this series) and how best to communicate a personal brand (an issue addressed in thoughts to follow). Communicating a personal brand is important. Equally important, however, is defining and living a personal brand before communicating it. In this regard, personal branding is no different to corporate branding.…