63% of consumers say good images are more important

Tuesday, February 6, 2018

pay more attention to images This is the second in a ...

85% of consumers are more likely to buy after seeing a video

Wednesday, February 7, 2018

pay more attention to video This is the third in a ...

300% greater memory of infographics over text

Thursday, February 8, 2018

pay more attention to video This is the fourth in a ...

2.8 seconds is enough to distract some people

Friday, February 9, 2018

pay more attention to quality This is the fifth in a ...

200% better FTSE performance driven by design

Monday, February 19, 2018

put less emphasis on the name and more emphasis on ...

71% don’t see themselves as the audience

Tuesday, February 20, 2018

connect visually with your target market This is the seventh in ...

94% of consumers reject a website based on design

Wednesday, February 21, 2018

pay more attention to the execution of your brand identity ...

80% of brand recognition is based on colour

Thursday, February 22, 2018

pay more attention to the colours you use This is the ...

50% of the world’s most admired logos are rectangular

Friday, February 23, 2018

pay more attention to the shapes you use This is the ...

94% of people want to trust brands

Monday, February 26, 2018

embrace the opportunity to establish trust This is the first of ...

64% of people gauge trust from shared values

Tuesday, February 27, 2018

demonstrate values that create trust This is the second of five ...

50% of consumers follow at least one brand online

Wednesday, February 28, 2018

establish trust with relevant online content This is the third of ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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