connect visually with your target market This is the seventh in a series of ten thoughts on the visual aspects of marketing. The primary focus for the balance of this series will be brand identity – corporate identity – logos – or whatever you want to call them. I hate all of this jargon, especially […]

connect visually with your target market This is the seventh in a series of ten thoughts on the visual aspects of marketing. The primary focus for the balance of this series will be brand identity – corporate identity – logos – or whatever you want to call them. I hate all of this jargon, especially when it implies some non-existent science or logic. ‘Are you talking to me?’ This is a question that no marketer wants his or her target market to ask. On the contrary, all marketers want it to be very clear to each and every member of the target market that the communication they see is talking directly to them. They want the target market to view each and every message as personally as possible, and as personally relevant as possible – and they want this to occur automatically, unconsciously, and instantly. It needs to be almost…