Marketing Consultant
1000 Apps in September 2017 alone This is the eleventh of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Tim Cook, CEO of Apple, suggests that augmented reality is about to ‘change everything’:“Simply put, we believe augmented reality is going to change the way we use technology forever. We’re already seeing things…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....