consider the opportunities in the sharing economy

$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond. Most of us use the sharing economy. Most consumers in 2018 have used: Air BNB Uber Air Tasker Rate Setter Freelancer Spacer If we have not used these,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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