consider podcasts as the new blogging

40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond. The Australian Broadcasting Commission invests considerable time and money into promoting podcasts it has spent a great deal of money commissioning and producing. It has established the ABC ‘Listen’ App to make […]

40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond. The Australian Broadcasting Commission invests considerable time and money into promoting podcasts it has spent a great deal of money commissioning and producing. It has established the ABC ‘Listen’ App to make it easy for its considerable listener base to access podcasts. This reflects the massive boom in podcasting. This boom is such that one of the worlds most prolific bloggers, Seth Godin, has suggested that podcasts are the new blog. Godin notes that more and more podcasts are being used to communicate information to a population that is less and less inclined to read. Not only are podcasts popular among those who do not want to read, but they are ideal for people gardening, ironing, driving, and a whole range of other activities. Podcasts offer most…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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