be what you say you are

86% of consumers say that authenticity matters when buying a new brand This is the twelfth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.I heard a populist politician on television last week suggest that Australians have the world’s best ‘bullshit radar’. Frankly, I doubt that Australians are any better at…

Become a member to read this article and get unlimited access
No tags