NO WHERE NEAR ENOUGH THOUGH IS GIVEN TO DEVELOPING STRATEGIC ...
BUILD PRICING AROUND THE TANGIBLE VALUE CREATED AROUND A PRODUCT ...
PRICE IS TOO IMPORTANT TO ADDRESS TACTICALLY This is the second ...
MANY OF THE ASSUMPTIONS BUSINESS MAKE ABOUT PRICE ARE TOO ...
MYTH 5 – BMC IS THE RESPONSIBILITY OF THE MARKETING ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
