BackThe impact on behaviour of money, value, and social responsibility may not be as predictable as many people, and indeed many business people might think. All three are nonetheless important. Following are five tips relevant to communicating value. To encourage compliance, replace financial penalties with a social contract. It is in the best interests of daycare centres to ...
FIVE TIPS FOR ENSURING YOUR MARKET BEHAVES AS YOU WANT.
Ultimately, marketing is the business of managing consumer behaviour to achieve social and commercial objectives. It is all about ensuring a target market behaves in a specified manner for the first time, more often, less often, or for the last time. Maximising the return on the investment in marketing requires identifying the most cost-effective means of ...
THE POWER OF ANTECEDENTS IN DETERMINING BEHAVIOUR.
Many factors influence how a human being or consumer will behave. There are also numerous antecedents of human or consumer behaviour. To manage consumer behaviour, it is helpful to understand these antecedents. There are numerous antecedents of consumer behaviour. This paper touches on just some. Price can impact the perception of quality more than the quality. A famous ...
EMBRACE THE PREDICTABLY IRRATIONAL BEHAVIOUR OF CONSUMERS.
Most human beings like to think they are rational and that they make purchase decisions rationally. The truth is, we are all rational sometimes, but irrational much more of the time. Here is a small demonstration. If I told you that you could save $50 on a $300 shirt by driving 20 kilometres to a ...
BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.
Human beings like to think of themselves as rational. However, the fact is that humans are nowhere near as rational as many think and indeed, most purchase decisions are not made entirely rationally. Further, consumers' lack of rational decision-making and behaviour makes predicting behaviour difficult and influencing behaviour more complicated. Mitigating this is the growing ...
