five tips for ensuring your market behaves as you want.

 Ultimately, marketing is the business of managing consumer behaviour to achieve social and commercial objectives. It is all about ensuring a target market behaves in a specified manner for the first time, more often, less often, or for the last time. Maximising the return on the investment in marketing requires identifying the most cost-effective means […]

 Ultimately, marketing is the business of managing consumer behaviour to achieve social and commercial objectives. It is all about ensuring a target market behaves in a specified manner for the first time, more often, less often, or for the last time. Maximising the return on the investment in marketing requires identifying the most cost-effective means of causing the required behaviour to occur with the required frequency. This requires an understanding of how consumers think and how best to influence that thinking. Drawing on the understanding of how humans think taken from neuroscience, behavioural economics, and other research – following are 5 tips for ensuring your market behaves as you want. To boost sales – stop relying on intuition. It is, at best – unreliable and at worst – wrong. Research by Columbia University found that when presented with a choice between 24 flavours of jam – just 3% of consumers…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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