55% of the impact is non-verbal

QUESTION – how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make critical decisions about the people they meet in as little as 30 seconds. Indeed, research suggests that the impressions we form in the first 30 seconds – most often based on non-verbal cues –…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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