41.2% pf presentations have 21 – 40 slides

QUESTION – how do I present to win?THOUGHT – question the protestations of guy kawasaki Many readers would have watched Guy Kawasaki’s highly entertaining TED talk in which he highlighted and recommended what he called, and indeed others have called, the 10 – 20 – 30 rule. Sounds clever, does it not?  It sounds clever,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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