3 degrees of Harvey Norman In yesterday’s blog I referred to my experiences in watching a quarter of AFL football on Saturday and as such 40 minutes of watching commercial television. During the course of my 40 minutes of commercial television, I guess I saw commercials for 8 different businesses and the products they were […]

3 degrees of Harvey Norman In yesterday’s blog I referred to my experiences in watching a quarter of AFL football on Saturday and as such 40 minutes of watching commercial television. During the course of my 40 minutes of commercial television, I guess I saw commercials for 8 different businesses and the products they were selling. Setting aside West Coast Finance and Leasing, which I referred to yesterday, all of the remaining commercials – 7/8 promoted: Price Price Price Most of them did not even offer a sound justification for paying anything at all. Most of them did not substantiate that they were cheaper. All of them seemed to adopt the proved strategy of HARVEY NORMAN – we are cheap. This suggests that people buy on price alone. While I am as aware as anyone that price is important, not just in the value equation but in practical terms also,…