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3 questions to ask CORONA The next time you consume a Corona beer ask yourself, or better still ask Corona: Does the beer taste better with the lime in the neck? Why do you put lime in the neck of a Corona and not another beer? Why does Corona advertise putting lime in the neck […]

3 questions to ask CORONA The next time you consume a Corona beer ask yourself, or better still ask Corona: Does the beer taste better with the lime in the neck? Why do you put lime in the neck of a Corona and not another beer? Why does Corona advertise putting lime in the neck of the beer? I don’t drink alcohol, but when I did, I quite enjoyed a Corona and I always put lime in the neck. The fact is however, like most drinkers, I was not at all sure that it enhanced the flavour or even if it made a difference. The reason we put lime in the neck of a Corona beer is because Corona advertising told us to. Corona told us to, because they wanted to create a ritual to associate with the Corona brand, on the basis that rituals : Enhance the customer experience.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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