find alternatives to advertising Advertising has changed significantly over the last 10 years and will continue to do so in the future. While the growth in digital advertising at the expense of offline advertising has been dramatic, the evolution in digital advertising and demise of traditional advertising will intensify over the next 5 years. This […]

find alternatives to advertising Advertising has changed significantly over the last 10 years and will continue to do so in the future. While the growth in digital advertising at the expense of offline advertising has been dramatic, the evolution in digital advertising and demise of traditional advertising will intensify over the next 5 years. This is the first of five thoughts on the subject of the changing face of advertising. Research in the United States in 2016 found that 25% of internet users were using ‘ad-blockers’ to avoid advertising. In 2018, some 30 % of American consumers use ‘ad-blockers’ to avoid the intrusion of advertising. Digi-Day notes ‘Ad blocking remains a clear and present danger to the digital advertising ecosystem’. With an increasing proportion of Internet usage being conducted on mobile devices, it is sobering to consider that 90% of mobile devices now have ad-blocking software on them. Consumers simply…