use culture to increase sales

21% higher productivity from engaged teams  A recent study in the United States found that engaged teams are 21% more productive that teams that are not engaged. Another study found that 96% of employees believe that showing empathy influences staff retention. Yet another found that 61% of employees feel that they have made healthier lifestyle […]

21% higher productivity from engaged teams  A recent study in the United States found that engaged teams are 21% more productive that teams that are not engaged. Another study found that 96% of employees believe that showing empathy influences staff retention. Yet another found that 61% of employees feel that they have made healthier lifestyle choices because of their company’s wellness programme. All of these statistics point to the importance of culture in attracting, retaining and getting the most out of the best staff. Culture amounts to the beliefs and behaviours that determine how a company’s employees and management interact and handle outside business transactions”. It is a system of shared assumptions, values, and beliefs which governs how people behave in organizations. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs”. (Investopedia)Culture is also a foundation stone of brand building. Great brands…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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