Marketing Consultant
44,433,426 views At the moment I started writing this article, the TED Talk ‘How great leaders inspire action’ had been viewed 44,433,426 times. I am sure it has been viewed many more times since then. I am equally sure the principles outline by Simon Sinek in this talk have been addressed by him and many others…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....