63% of consumers prefer sharing content on private messaging apps 63% of consumers prefer sharing content on private messaging apps and, increasingly, marketers are using these apps to market to their target audiences. This reflects a move by marketers to target smaller and smaller audiences with increasingly customised marketing. Private messaging apps include Messenger, Whatsapp […]

63% of consumers prefer sharing content on private messaging apps 63% of consumers prefer sharing content on private messaging apps and, increasingly, marketers are using these apps to market to their target audiences. This reflects a move by marketers to target smaller and smaller audiences with increasingly customised marketing. Private messaging apps include Messenger, Whatsapp and Instagram – all owned by Facebook.The trend towards targeting smaller audiences is a reflection of a broader move to more personalised marketing, as reflected in the following statistics: 44% of consumers are likely to repeat purchase after a personalised experience Marketers see an average increase of 20% in sales when using personalised experiences 59% of customers say that personalisation influences their shopping decision  Targeting smaller market segments with increasingly customised messages and using the best possible platforms facilitates marketing that addresses issues and communicates messages that are more likely to be shared more often.…