know what you have to offer

56% share multiples times a day Despite reading hundreds of posts on social media every day, I would share no more than one a day. Why am I sharing so few? This is or should be an important issue for anyone wanting to develop a message or content that ‘goes viral’. Sharing is the key […]

56% share multiples times a day Despite reading hundreds of posts on social media every day, I would share no more than one a day. Why am I sharing so few? This is or should be an important issue for anyone wanting to develop a message or content that ‘goes viral’. Sharing is the key to going viral. Research suggests that, among Facebook users, sharing behaviour can be characterised as follows: Multiple times a day – 56% Every day – 28% A few times a week – 11% Once a week – 3% Once a month or less – 2%  Clearly, some people are more inclined to share than others, and the likelihood on an item of content being shared is more related to the topic and the nature of the content than it is the people involved. The people most likely to share are: Professionals Younger trend followers Social…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE