Tag Archives Bible

Made up Religions

ABC 22 recently aired a documentary about a fellow in the United States who made up a religion. People bought into this religion and over a short space of time this fellow built up quite a following. The proposition in the program revolved around the idea that, people will buy into a “made up religion” – and ...

Religion – Ethics – Morality

It infuriates me when I hear Christians; and indeed religious people in general, suggest that morality is a result of religion or that religion is necessary to generate morality. To me this is ridiculous on two levels: 1.       Morality doesn’t need religion 2.       Religion is frequently immoral I recently read a book in which the Dalai Lama suggested that ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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