myth seventeen – the lowest price wins

$2.50 beer outsells $1.80 beer One of a number of renowned studies by pricing guru, William Pound, found that: Audience 1 offered two beers chose the more expensive more often $1.80 – 20% of sales $2.50 – 80% of sales Audience 2 offered three beers chose the medium-priced option more often $1.60 – 0% $1.80…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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