London to Lisbon $121.00, London to Barcelona $52.00 and London to Dublin $37.00 Ryan Air is the master of economy, no-frills pricing. It is hard to imagine how Ryan Air can make money charging $37.00 for a 553 kilometre flight from London to Dublin. That is at least until you find out just how ‘no […]

London to Lisbon $121.00, London to Barcelona $52.00 and London to Dublin $37.00 Ryan Air is the master of economy, no-frills pricing. It is hard to imagine how Ryan Air can make money charging $37.00 for a 553 kilometre flight from London to Dublin. That is at least until you find out just how ‘no frills’ Ryan Air is and how many potential additional charges there are.The lack of frills is more apparent than the potential additional charges that can apply in relation to: Getting a name wrong, misspelling a name or inconsistency in naming on documents Excess, wrong dimensions and ‘checked’ luggage charges Priority boarding fees Travel insurance Fees for checking in late Inflight food and drinks These additional charges help to bring the advertised price down and importantly justify the low price, making it appear credible. These additional charges also provide additional sources of profitability for Ryan Air.…