85% say face to face contact builds stronger and more meaningful relationships In 2020, it is difficult to find anything published about customer engagement that does not focus on social media as the principle medium. While there is no doubting the importance of social media in terms of customer engagement, research suggest that face to […]

85% say face to face contact builds stronger and more meaningful relationships In 2020, it is difficult to find anything published about customer engagement that does not focus on social media as the principle medium. While there is no doubting the importance of social media in terms of customer engagement, research suggest that face to face engagement has a critical role to play in establishing relationships and leveraging those relationships.A recent survey of businesspeople found that with face to face meetings: 85% believe it builds stronger and more meaningful relationships 77% highlight the value of body language and facial expressions 75% view the social interaction as building a better bond 49% believe meetings generate more complex strategic thinking 44% believe meetings are better for tough and timely decision making This same study found that: 95% of businesspeople believe face to face meetings are essential 72% of businesspeople are influenced by…