texting might be costing you a fortune

78% of millennials would rather a telephone plan with no calls and unlimited data I struggle to get millennials to make telephone calls. They would rather email – and would prefer to text of message. Rather than seeking personal engagement they seem to want to avoid it wherever possible. This observation is supported by recent […]

78% of millennials would rather a telephone plan with no calls and unlimited data I struggle to get millennials to make telephone calls. They would rather email – and would prefer to text of message. Rather than seeking personal engagement they seem to want to avoid it wherever possible. This observation is supported by recent research that found that 78% of millennials would rather a telephone plan with no calls and unlimited data. Another study found that 88% would rather have unlimited data than unlimited calls on their plan.This same study found that: 75% of millennials avoid incoming calls because they are time consuming 81% of millennials have to summon the courage to make a phone call 29% of millennials didge calls from friends and 25% avoid calls from family In my experience millennials, in addition to avoiding personal engagement by telephone, also seek to avoid face to face meetings…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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