66% will pay more for excellent service
use service to attract a premium price Recent research found that ...
0 = 3% and 4 = 17%
embrace the power of reciprocity Marketing is all about behaviour management ...
15 million copies sold since 1934
identify with your potential customers Marketing is all about behaviour management ...
83% trust recommendations from friends
provide social proof Marketing is all about behaviour management – encouraging ...
45% of consumers respond to celebrities
take care with the double edge sword that is celebrity Marketing ...
56% suffer from fomo
get serious about scarcity and urgency Marketing is all about behaviour ...
83% like to refer after a positive experience
place a higher priority on referral Advertising can drive traffic, but ...
87% of B2B purchases start with a referral
implement a referral programme Advertising can drive traffic but it cannot ...
85% of fans on FB recommend
make social media part of your referral programme Advertising can drive ...
83% trust referral advertising
consider referral advertising Advertising can drive traffic, but it cannot deliver ...
70% place credibility in peer reviews
place a high priority on peer reviews Advertising can drive traffic, ...
50% of deals fail because the value is not demonstrated
50% of deals fail because the value is not demonstrated avoid ...