Marketing Consultant
82% view retention as cheaper than acquisition As the doors reopen after the COVID19 shutdown, the highest possible priority should be placed on past customers and attracting them back to the business. On average a repeat customer spends 67% more in months 31 – 36 than in months 0 – 6 of a business relationship.…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....