five mega marketing trends businesses can leverage in post-covid 2022

Simplicity. Shopping local. Sustainability. Nature. Doom-scrolling   There are many short-term trends and long-term trends of which businesses need to be aware. Both are important and must be understood if the optimum marketing strategy is to be developed and implemented. This missive focuses on five long-term mega-trends – trends that, while exacerbated by COVID 19,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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