Simplicity. Shopping local. Sustainability. Nature. Doom-scrolling   There are many short-term trends and long-term trends of which businesses need to be aware. Both are important and must be understood if the optimum marketing strategy is to be developed and implemented. This missive focuses on five long-term mega-trends – trends that, while exacerbated by COVID 19, […]

Simplicity. Shopping local. Sustainability. Nature. Doom-scrolling   There are many short-term trends and long-term trends of which businesses need to be aware. Both are important and must be understood if the optimum marketing strategy is to be developed and implemented. This missive focuses on five long-term mega-trends – trends that, while exacerbated by COVID 19, started long before the pandemic and are expected to continue long after COVIC is a distant memory. All five trends are relevant to businesses of all shapes and sizes -and all five can be leveraged by businesses for which they are relevant. SIMPLICITY  Depending on your source, Bernard Arnault is the second or third wealthiest person on the planet. His net worth is said to be around US$136 billion. Arnault is the CEO and Chair of LVMH, the world’s largest manufacturer and vendor of luxury goods. A feature of luxury goods is simplicity, and the focus on simplicity appears to…