five characteristics of the optimum marketing strategy.

Destination. Focus. Knowledge. Product. Perception.   Research suggests that some 50% of businesses do not have a documented marketing strategy. Many businesses have no marketing strategy, while others have a strategy that resides in the heads of management, a small section of the business plan or a bunch of notes that allows. For me, there are three…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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